Product Selling Points: Gentle Cleansing: Specially formulated to cleanse baby's delicate skin from day one. As Mild as Water: Clinically proven to be as gentle as pure water, ensuring safety for newborns. NO MORE TEARS® Formula: Ensures no irritation to babies' eyes during bath time. Detailed Product Description: Johnson's Baby Top-To-Toe Wash is a specially designed head-to-toe cleanser for babies, clinically proven to be as mild as water. This formula is ideal for cleansing your baby's delicate skin from day one and is suitable for newborns. The NO MORE TEARS® formula ensures that it does not irritate babies' eyes, making bath time a tear-free experience. This wash is free from parabens, dyes, and other harmful ingredients, providing a safe and gentle cleaning solution. The product is dermatologist-tested and hypoallergenic, making it perfect for babies with sensitive skin. Each bottle contains 500ml of this gentle yet effective cleanser, ensuring you have enough for multiple uses. Directions for Use: Preparation: Wet your baby's hair and body with warm water. Apply the wash using your hand or a washcloth. Gently lather and rinse thoroughly. Materials / Ingredients / Allergens: Ingredients: Aqua (Water) Cocamidopropyl Betaine PEG-80 Sorbitan Laurate Glycerin PEG-150 Pentaerythrityl Tetrastearate Ethylhexylglycerin Coconut Acid PPG-2 Hydroxyethyl Cocamide Decyl Glucoside Sodium Methyl Cocoyl Taurate Sodium Chloride Citric Acid Phenoxyethanol Sodium Benzoate Parfum (Fragrance) Allergens: None listed. Dimensions of the Product: Pack size: 500ml Any Product Warnings: Safety Advice: Keep out of reach of children. For external use only. Storage Instructions: Store in a cool, dry place away from direct sunlight.